“You are the light of the world. A city on a hill cannot be hidden.
Colors communicate different messages and feelings. For example, blue communicates reliability and white communicates peace or purity.
Did you know that the way a font looks can attract your ideal customer? If your brand is all about luxury, use a script style font to communicate a sophistication.
Your tone of written copy says almost more about you than your word choice (but word choice is important too). Using an informal tone paints a picture of relatability.
Word choice might sound like tone, but it’s a different animal. Choosing words that cause appropriate action or evoke desired feelings is a must in successful branding.
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