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Branding is more than a logo
It’s Your Business
Building a successful brand takes more than a great looking logo or catchy slogan. It’s about connecting with your tribe and rallying a community around your business. So, what is at the core of any successful branding strategy? Psychology of course!
COLORS
Colors communicate different messages and feelings. For example, blue communicates reliability and white communicates peace or purity.
FONTS
Did you know that the way a font looks can attract your ideal customer? If your brand is all about luxury, use a script style font to communicate a sophistication.
TONE
Your tone of written copy says almost more about you than your word choice (but word choice is important too). Using an informal tone paints a picture of relatability.
WORD CHOICE
Word choice might sound like tone, but it’s a different animal. Choosing words that cause appropriate action or evoke desired feelings is a must in successful branding.
Branding Services for Entrepreneurs
One of my favoriate gitfts is being able to walk along side entrepreneurs to help them discover their authentic brand voice and build a successful brand strategy to reach the community that God has called them to serve. Are you struggling with your message or making real connections?
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Looking to grow your ministry?
If you’re a ministry leader struggling with expanding your reach within your community, I would be honored to serve you with my experience and giftings. I started my journey to entreprenuership as a marketing director for my home church and I cherish the blessing of being able to walk along side ministry leadership to expand the Kingdom.
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Are you looking for tips or information on new tools to grow your business? Here’s the place for you!
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