fbpx
contact@katsimpson.net

Blog

How to Find Your Most Authentic Target Market

One of my favorite clients used to have issues with connecting to her target market. She didn’t understand what was at the root of the issue. She had large social media followings but little interaction. Her website analytics showed she had a lot of traffic, but her bounce rate was ridiculous. When I looked at…
Read more

How to Discover Your Why in Business

Knowing your why is one of the most important steps to building a successful business. But for some business owners, this vital step gets pushed aside or falls to the waste side all together. I don’t want that to be your story. Here are the top three reasons you should know your why in business…
Read more

5 Ways To Start

5 Ways To Start Lao Tzu once said “the journey of a thousand miles begins with one step”, but what he didn’t tell us was how hard that first step was. We all make excuses about why we can’t start. From we don’t have time to we don’t think we’re qualified. But if we can…
Read more

5 Tips for Authentic Branding

Authentic Branding Doesn’t Have to be Complicated If you’re a business owner or entrepreneur, you know the importance of branding. Branding is how your target market recognizes you. It’s what sets you apart from your competition. It’s what makes your business memorable. But what is authentic branding? The Authentic Branding Difference Authentic branding is created…
Read more

Stop Blowing Marketing Hot Air

If you’re a church leader or marketing professional, you understand the importance of marketing to any organization. It is how new families find your church or how new clients are exposed to your business. It may be the only way someone knows you exist. Not all marketing plans look the same and are generally specific…
Read more